ASAL Lelaki, established as the first retail store in KL EAST Mall, Sunway Montana, embodies the philosophy that “lelaki juga perlu senang dan selesa bila bergaya” (men should also feel comfortable and at ease while being stylish). Inspired by the founder’s passion for coffee, the space, uniquely designed by Dual Space, presents a clothing store cleverly disguised as a café, where the clothing collection is showcased through a menu board, faux outdoor seating, and a coffee bar-style display counter, offering a distinctive and immersive shopping experience.